Triple Win Value Propositions

A regenerative, or triple win, value proposition makes a contribution to the greater ecosystem, of which it is a part, its starting place. 

1. The Rise of The Triple Win Value Proposition.  Uber vs. Savory – studies show Uber puts more cars on the road drawing many of its riders from public transit.  This illustrates the insufficiency of a win/win orientation.   A regenerative or triple win value proposition by contrast makes a contribution to the greater ecosystem of which it is a part its starting place.  This kind of mindset would address one of the greatest challenges of our age: rising inequality.  How?  Research shows that in two party agreements our innate sense of fairness keeps the split of value within a range of about 60/40 between two parties.  But when making elite agreements the fairness principle is easily violated by most people.   Studies in value sharing show that if I dictate the split of a dollar between us you will walk if I suggest keeping more than 60 percent.  But if I offer you only 10% of a split between you and I that offers you and me 90% of the wealth in the world, fairness principles go out the window and greed takes over.  Starting with a commitment to be regenerative or add to the larger ecosystem is a perfect way to create alignment amongst supply chain partners in an age of ESG-drive transparency